Adman and Eve?

Make sure that what you write in 2024 is right on!

Right in terms of being:-

• Free of sex or race bias

• Alert to words or terms that might offend those with disabilities

• Sensitive to different aspects of cultural communication in diverse communities

• Defensible if you are referred to the UK Advertising  Standards Authority(ASA)  for      breaching the regulations  

All this applies to what you write and how you illustrate:-

• Advertising material

• Brochures

• Leaflets

• Social Media Messages

Next year, as mentioned in our last newsletter, we will see new legislation relating to consumers, sexual harassment and online safety.

Keep up to date and RIGHT with what you WRITE!

If you want examples of adverts across the world from the 1950’s to  the present day(!) that caused offence, get in touch for our free library of slides and a quiz that goes with it -test yourself and others! Be prepared to be shocked! Interestingly when we have used these slides on our courses we get a totally different response from males & females as well as many in diverse communities-here and overseas.

So, sign up for our new 2024 Equality, Impact and Cultural Impact Assessment course that highlights:-

• Proven techniques for equality proofing advertising copy

• A system that focuses on appropriate consultation and involvement of those you      serve and want to serve

• Objective data from customer relationship management

• The economic benefits of equality and diversity with a look at Rainbow Currency      such as the Blue/Brown/Pink/Purple and Silver £££s

• Real cases that the ASA publish almost every Wednesday

• Learning points (expensive ones!) that some advertisers have had to take on board

• Creative writing skills